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Do you know what is the most powerful, but least used piece of contact information to build very profitable list on? It is a mobile phone number, which allows you to send text messages with marketing promotions directly to prospect phone.
While marketers, entrepreneurs, and businesses all agree that text message is the most powerful way of promotion, sending those messages normally would be very expensive, except that now we have developed a solution, which allows you to send unlimited text messages for free. Adobe, the company which also created marketing cloud, published mind-blowing statistics about text messages.
Adobe wrote on their blog that globally, 33 percent more people have access to mobile phones than to toilets, and that 6 billion people have access to mobile phones and thus to texting. While it means that you can reach most of the Earth’s population with text, the most astonishing stat was about text messages open, click, and offer responsiveness rates. According to Adobe post, mobile text messages have 98% open rate with 90 percent of people reading the message within 3 minutes!
They wrote that 32 percent of recipients respond to texted offers, with texted coupons redeemed 10 times more often than traditional coupons. Adobe also posted that 29 percent of text marketing recipients click on links in text messages they receive, and 47 percent of those go on to make a purchase.
It is not only Adobe who write about the power of text marketing.
Techcrunch.com recently ran a story about Ryan Leslie’s success, who used texting to sell expensive tickets to his event. When he booked event venue in Vienna, he was able to invite his followers to attend, and he sold 200 tickets at $1,700 a pop within 48 hours – all through text. That’s $340,000 sales with text only promotion in two days.
While his results are not typical because of his relationship with the list of previous buyers, it does show the power of using direct text messages. It is clear from all those stats that text message is the most powerful way to do promotion, but the high cost associated with sending each text message used to limit its reach to mostly those who are already proven buyers.
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